Channel Transparency

Achieving the Rewards of True Cross-channel Transparency

Retailers today recognize the need to sell through multiple channels: via stores, call centers, and the web. After all, competitors offer it. Consumers expect it. Success demands it. And so, in response, many retailers have built parallel retail solutions – one to serve each channel.

 

Evolve to the next level with MICROS-Retail

While a step in the right direction, these multi-channel approaches too often result in a frustrating shopping experience for consumers and a lack of visibility, efficiency, and control for the retailer. Fortunately, there’s a much better way. As we have already done for many leading retailers, MICROS-Retail can help you make the leap from today’s fragmented, multi-channel retail systems to a true channel-transparent environment that drives revenue growth, improves service and customer loyalty, and increases efficiencies, thereby improving margins.

 

Embrace the power of channel transparency

With a MICROS-Retail solution in place, you can motivate customer spending, earn customer loyalty and potentially expand the average transaction by delivering the kind of flexible, convenient shopping experience today’s time-starved consumers crave. Your customers can shop, order, and pay for purchases in any way they choose. They can use more than one channel in the course of completing a single transaction - without confusion or disruption - or change their minds after a transaction. And you can easily accommodate all these needs without creating a burden on your staff or undermining efficiency and profitability.

 

In place of illusion, deliver “the real deal”

With disparate systems for different channels, employees often struggle behind the scenes to create the illusion of channel transparency using manual and semi-automated processes. Doing so is costly and inefficient and can result in failure. In contrast, a MICROS-Retail solution provides a single unified cross-channel environment that offers rich retail functionality, seamlessly links all your information and business processes, and enables great flexibility. In turn, you can deliver superb service that meets your customers’ real-world needs, and do so with greater efficiency than ever before.

 

Value that is designed in, not tacked on

Expressly designed for the rigors of modern retailing, MICROS-Retail solutions are truly comprehensive. Solution components are available for essential retail functions including POS, eCommerce, order management, CRM/customer loyalty, and business analytics. Our unified architecture gives you a complete and real-time view of your data - including customers, transactions, and inventory - across all channels.

 

Because solution components are integrated with each other, data flows seamlessly between channels, applications, and business processes. As a result, communication, transactions, and decision-making are all based on information that is complete, accurate, and timely. In addition, MICROS-Retail solutions are easily configured to support the unique and nuanced ways you choose to run your operations. As a result, your business processes and policies are no longer constrained by the limits of technology.

 

Ready for the enterprise

MICROS-Retail solutions have been deployed in hundreds of companies of every size, spanning virtually every segment of the retail industry. So you can be sure they meet the highest standards for scalability, reliability, ease of integration, and ease of use.