eCommerce

Acquire, Engage, Personalize, Convert. Repeat.

They’re out there: Nearly 1.3 billion consumers have Internet access, 233 million in North America alone. Even if only a modest percentage are looking for the products and services you offer, it represents a huge opportunity. Your challenge – and it’s a tough one - is to draw this target audience to your site, engage their interest, and convert them into satisfied, loyal customers. Fortunately, MICROS-Retail eCommerce solutions offer everything you need to meet the challenge.

 

Solutions that cover the whole eCommerce life cycle

MICROS-Retail eCommerce solutions provide rich, flexible capabilities at every stage of the eCommerce lifecycle. With one integrated solution you can acquire visitors, personalize their experience, and draw their attention to your most relevant offerings. As important, you can ensure potential transactions are carried through to completion: first, by enticing visitors with special offers, and then by providing a fast, convenient checkout experience.

 

Even for those consumers who never make a purchase online, a MICROS-Retail solution provides many ways to connect them to your other channels, for example through easy lookup of inventory availability at nearby stores, notification of in-store events, and by allowing them to research a product in depth before placing an order over the phone.

 

Results that speak for themselves

The result for you is better business performance. Our solutions have a proven track record of helping eCommerce sites build traffic, increase conversion rates, increase average order size and revenues, and reduce costs. For example, clients have increased their customer count by up to 20 percent and site revenues by over 600 percent while reducing cost per order by as much as 60 percent.

 

If you optimize it, they will come

An effective solution starts with search engine optimization (SEO) features that draw the right visitors to your site: those whose queries indicate a likely interest in your offerings.

 

Once users arrive, you have a vast array of methods at your disposal to engage visitors. Flexible site search capabilities help shoppers quickly narrow down their selections to find the specific items they’re looking for. Personalization features let you tailor the site experience. For example, the system can recognize a new member and serve up special offers, such as free shipping on the first purchase. Recommendation engines offer upselling and cross-selling suggestions, based on past purchases or other metrics as defined by your marketing team.

 

Be sure to close the sale

With flexible, easy-to-use merchandising capabilities your sales and marketing staff can introduce new products and easily launch or fine-tune promotions, keeping your site fresh and effective without requiring IT support.

 

And once you’ve persuaded visitors to buy, a readily configured and easy-to-use shopping cart capability helps ensure the transaction is completed, thus maximizing revenue while reducing your site abandonment rates.

 

Welcome pet lovers (or cooks...or fashionistas)

With Web 2.0 capabilities, you can further enrich the visitor experience by creating communities around shared interests - such as pets, fashion, cooking, or photography – that relate to your products and services. With customer-created content, such as reviews, recommendations, and “how to” articles, you can encourage consumers to spend more time on your site, increase their spending per visit, and give them reason to return more frequently.